A managed search advertising program for Link Vision. Up to USD $10,000/month in free Google ad spend.
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02 — The Opportunity
Free Search Advertising
Google funds eligible nonprofits with $10,000 USD per month in search ad spend. Ven handles everything so your team can focus on your mission.
03
03 — The Grant
What You Get
Google Ad Grants gives eligible nonprofits free search advertising on Google.com. No ad budget required from Link Vision. The grant covers it all.
$10K
USD / month in free spend
$120K
USD / year potential
$0
Ad budget from you
Google funds the ads. Ven builds, manages, and optimises the campaigns so every dollar of grant spend works as hard as possible.
04
04 — Your Use Cases
Where It Works for Link Vision
Three high-value opportunities for Link Vision to put the grant to work immediately.
🏪
Op Shop Traffic
Drive local shoppers to your 9 Brisbane stores. Target suburbs, donation intent, and "op shop near me" searches to bring in foot traffic.
🏆
Blind Australian of the Year Awards
The Awards are going national. Use search ads to raise awareness, attract nominations, and grow the profile of Australia's most important vision impairment recognition program.
❤️
Donations and Awareness
Reach people searching to support low-vision causes. Drive donations, bequests, and volunteer enquiries through targeted campaigns.
05
05 — Scope of Work
What Ven Does
Full-service management from application through to ongoing optimisation. You hand over access, we do the rest.
Grant application, account setup, and compliance checks: policy alignment, conversion tracking, compliant campaign structure
Keyword and search term research: finding the most commercially viable searches for op shops, awards, and donations
Campaign build: brand, core services, and educational queries to maximise eligible impressions and clicks
Ongoing optimisation: search term management, ad copy testing, extensions, and budget pacing each month
Monthly reporting: performance summary and a review call if needed
06 — Investment
Simple Pricing
Setup fee waived. Month-to-month management. Any additional ad spend draws from the grant, not your budget.
07
07 — Pricing
Investment
Reduced rate as a friend of James. Month-to-month with 30-day notice. No lock-in.
Item
Detail
Cost
Setup and Configuration
Grant application, account build, tracking, campaign launch
Waived
Monthly Management
Ongoing optimisation, reporting, search term management
$1,800 + GST / mo
Google Ad Spend
Up to USD $10,000 / month provided by Google
$0 from you
Notice Period
Month-to-month, cancel anytime
30 days
The $3,600 + GST setup fee is waived. First 1-2 months of management covers setup, research, and account configuration. Grant approval from Google typically takes up to 3 months.
08
08 — Timeline
What to Expect
From agreement to live campaigns. Grant approval can take up to 3 months. We start the account build in the meantime.
Month 1
Agreement signed and access granted (Google Ads, GA4, website CMS)
Google for Nonprofits application submitted
Ad account structure built and campaign strategy developed
Keyword research completed
Month 2-3
Grant approval received (timing set by Google)
Campaigns go live across op shops, awards, and donations
Conversion tracking verified and reporting set up
Month 3+
Ongoing optimisation and monthly reporting
Scale what works, review call each month
Optional add-ons: SEO management at $1,800 + GST/month to lift landing page quality and organic search performance. Meta Ads at $1,800 + GST/month to grow awareness and drive donations.
09
09 — Getting Started
What We Need from You
Three things to kick this off. We handle everything else.
✅
Go-Ahead
Confirmation to proceed with setup and monthly management. Agreement and scope to follow.
🔑
Platform Access (if set up)
Access to Google Ads, Google Analytics / GA4, and your website CMS. If not yet set up, we'll walk you through it step by step.
📋
Brief
Your priority searches, key locations (Brisbane suburbs for op shops), and what success looks like for the awards and donations campaigns.